A New Strategic Marketing Management Model for the Specificities of E-Commerce in the Supply Chain

A New Strategic Marketing Management Model for the Specificities of E-Commerce in the Supply Chain

Blog Article

The study seeks to answer the question of what strategic directions and opportunities we have for business in the midst of the info-communication changes of our time.In this research, we compare the results of non-representative primary research (cluster analysis and discriminant analysis) with the factors and latest methods of e-commerce or even mobile commerce and Sleep traditional commerce and their main differences.Based on the four clusters examined, we develop a new strategic model for practice with suggestions which can be used by small and medium-sized enterprises (SMEs) and which they can incorporate directly into their business models.

Starting point of our hypothesis was that in order to develop an effective and delivered communication, a market needs to be targeted and at least four different Boxes (Set of 3) clusters should be formulated.